“That’s kind of cool,” electronic musician NeuM told Lifewire via forum message. “A way for budding DJ’s to put on their own shows.”

Live and Direct

Live radio has two things going for it. You have to listen at the same time as everyone else, which makes it an event; you have to tune in or miss it (or tape it). The other is that the DJs are making the selections. And that’s something that is sorely lacking in modern music. Even the human-curated playlists at Apple Music or those from Tidal are still pretty bland and generic.  British listeners of a certain age may remember John Peel. He hosted a nightly show on BBC Radio One for decades, breaking new music and generally playing all kinds of interesting music and noise. Peel either broke, or popularized in the UK, acts as diverse as Nirvana, Pink Floyd, The Ramones, Joy Division, Led Zeppelin, and David Bowie. You’ve probably heard of a few of those, and Peel brought countless other bands and musicians to a public that would never otherwise have heard them. The point is realizing how important a source of regular, curated new music is.

Totally Amped

And artists could do promo shows to play and discuss their own music. Or not even bother with music at all.  “I was also surprised to see that sports and sports-talk is a first-level interest you can indicate. You can list specific sports you’re interested in, just like you can indicate what music genres you like,” says writer and (now) Amp host Tim Carmody on Twitter.