This app gets great marks for ease of use, color variety, and easy-to-follow instructions. This iOS-only app is free, but some colors cost an additional 99 cents through an in-app purchase. Smart facial detection applies makeup looks in real-time or on photos and selfies. Retouching tools smooth out your skin, whiten teeth, add a smile, or adjust facial shape and features. More than 200 special effects turn your selfies into a #mood! The app is free, but you’ll need to upgrade to a paid version to take advantage of the advanced features. Download For: With 3D technology, see how your new hair color looks as you move around, flip your hair, and run your hands through your tresses. If you like a look, share it with friends and get their opinion. When you’re ready to commit to a color, the app directs you to a nearby L’Oreal professional to make it happen. Download For: Black Hair for Women is free, but upgrading for $2.99 eliminates ads. Spend 99 cents for add-on packs with additional short and braided hairstyles. This app is free and gets extra points for ease of use and fast results. Download For: The facial-detection feature works much better on the paid version, allowing you to improve the final result by dragging the hairs’ anchor points. Download For: The styles and colors are unique, and the app’s community forum is a fun feature that differentiates this app from others. If you’re a hairdresser, upgrade for stylist-specific features, including client-management tools. Download For: Download For: